An idea is a problem someone will pay to solve
A name and a logo can wait. Write who has the problem, why they pay, and what you will not do in the first year.
1 min · Checked: October 27, 2026
This is a StartCG summary, not legal, tax, or investment advice. Confirm fees, forms and deadlines on the official page before you act.
Write three sentences
Who has the problem. What they do today instead. Why they would pay you rather than keep doing that. If you cannot write the three sentences without the word “platform”, the idea is still a theme, not a sale.
Montenegro is the market you can actually walk
A tourist season, a family producer, a clinic, a hotel, a municipality office: pick the buyer you can visit. A global slide is not a customer. The national business portal will later ask for an activity. That activity should match the sale, not the slogan.
What you will not do yet
List the work you will refuse in the first year. A narrow no is what makes the yes believable to a client, a co-founder, and later to a grant form.
If this summary and an official page disagree, follow the official page.
Official pages
More in this topic
- Talk to buyers before you fileTen conversations beat a logo. A polite friend is not a yes. A yes is a price, a date, or an introduction you can write down.
- A plan is one page you can defendWrite the sale, the buyer, the cost before the first invoice, and what you are asking for. A grant form and a bank will ask the same things in longer words.
- d.o.o. or preduzetnikA company and a sole trader are different registrations. Decide before you pay a fee or order a signature.