Write the offer in the client’s words
What they get, when, and what they pay. A category name is not an offer. The activity on the certificate should still recognise it.
1 min · Checked: October 27, 2026
This is a StartCG summary, not legal, tax, or investment advice. Confirm fees, forms and deadlines on the official page before you act.
One paragraph
The result. The time it takes. What you need from them. What is not included. The price, or the way the price is calculated, in a sentence. If the paragraph needs a diagram, it is still a pitch, not an offer a buyer can accept.
Use their noun
If they buy “a weekly report for the hotel”, do not sell “an energy platform”. The words they used in the ten conversations are the words on the offer. The activity you register is the legal drawer. It should be wide enough for this paragraph and not a different business.
Stop at what you can deliver next month
An offer you cannot do with the people you have is a later product. Put it on a list, not on the page a client might accept.
If this summary and an official page disagree, follow the official page.
Official pages
More in this topic
- The first customers are people, not a channelName ten buyers you can contact this month. A social account is not a list. A foreign client is a VAT question before it is a logo on the site.
- A price you can explain out loudTime, what you pay others, and what the client compares you with. VAT is a separate line you do not guess. A margin copied from a blog is not a price.