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Clients
Who pays, what you offer, and a price you can explain without inventing a margin.
3 articles
1 min
The first customers are people, not a channel
Name ten buyers you can contact this month. A social account is not a list. A foreign client is a VAT question before it is a logo on the site.
1 min
Write the offer in the client’s words
What they get, when, and what they pay. A category name is not an offer. The activity on the certificate should still recognise it.
1 min
A price you can explain out loud
Time, what you pay others, and what the client compares you with. VAT is a separate line you do not guess. A margin copied from a blog is not a price.